All You Can Eat Japanese | Craigieburn & Williamstown, Melbourne
TikTok & Instagram Creator Partnership Brief
HELLO
Thank you for taking the time to read through this. We are Saikyo — an all-you-can-eat Japanese restaurant with two locations in Melbourne: Craigieburn and Williamstown.
We are reaching out because we love your content and believe your audience would genuinely enjoy hearing about what we offer. We would love to invite you and your friends to dine with us — completely on us — in exchange for some honest content shared across your TikTok and Instagram channels.
This brief outlines everything you need to know: what we are offering and what we ask in return. We have kept it straightforward and fair.
ABOUT SAIKYO
Saikyo is a Japanese all-you-can-eat restaurant designed for people who love to eat well with the people they care about. We offer a wide-ranging menu — from freshly made sushi and sashimi through to hot mains, sides, and desserts — all in a relaxed, welcoming environment.
• Craigieburn — serving Melbourne’s northern suburbs
• Williamstown — serving Melbourne’s inner-western suburbs
Our goal with this campaign is simple: invite real people to experience Saikyo genuinely, and share that experience with their communities in their own authentic voice.
WHAT WE ARE OFFERING YOU
In exchange for the content outlined in this brief, Saikyo will provide the following at no cost to you:
| WHAT WE OFFER | DETAILS |
|---|---|
|
Complimentary Dining |
A full all-you-can-eat dining experience at Saikyo — completely on us. No hidden conditions, no minimum spend. |
|
Group of Up to 5 People |
You are welcome to bring up to 4 guests — friends, family, or fellow creators — |
|
Full AYCE Menu |
Your group will have access to Saikyo’s complete all-you-can-eat menu — |
|
Choice of Location |
Visit either our Craigieburn or Williamstown restaurant — whichever is most convenient for you. |
|
Flexible Scheduling |
We will work around your availability. Tuesday to Sunday slots are available. |
|
Creative Freedom |
We do not provide scripts or talking points. Your honest, authentic experience |
Please note: this partnership is a content-for-experience exchange only. There is no monetary payment involved, and this will not change. We believe the value of the experience — a complimentary full AYCE meal for up to 5 people — fairly reflects the content we are asking for.
WHAT WE ARE ASKING IN RETURN
In exchange for your complimentary dining experience, we ask that you share your visit across both TikTok and Instagram. The table below outlines the minimum content we would love to see posted.
| PLATFORM | CONTENT TYPE | MINIMUM | DETAILS |
|---|---|---|---|
|
TikTok |
Reel / Video |
1 video |
30–90 seconds, vertical format. Must feature the dining experience — food, atmosphere, and group. Honest and authentic tone. |
|
Stories |
3 Stories |
Posted on the day of your visit. Must include: location tag, a mention of @SaikyoAU, and at least one shot of the food spread. |
|
|
Feed Post |
1 post |
A static image or short clip on your TikTok feed. Must tag @SaikyoAU and include the location. |
| PLATFORM | CONTENT TYPE | MINIMUM | DETAILS |
|---|---|---|---|
|
Instagram |
Reel |
1 Reel |
30–90 seconds. You may repurpose your TikTok video — please remove the TikTok watermark before posting. |
|
Carousel Post |
1 post (3–10 |
Multi-image post showcasing food, ambience, and the dining experience. Include a caption, relevant hashtags, and tag @SaikyoAU. |
|
|
Stories |
3 stories |
Posted on the day of your visit. Must include: location sticker, a mention of @SaikyoAU, and at least one food shot. |
Tagging — Required on All Content
• TikTok account tag: @SaikyoAU
• Instagram account tag: @SaikyoAU
• Location tag: Saikyo Craigieburn OR Saikyo Williamstown (whichever you visit)
Hashtags
Please include the following hashtags on your posts:
| TIKTOK HASHTAGS | INSTAGRAM HASHTAGS |
|---|---|
|
#SaikyoAU #AllYouCanEat #MelbourneFood
#MelbourneFoodie #AYCEMelbourne
#JapaneseFoodMelbourne |
#SaikyoAU #AllYouCanEat #MelbourneEats
#MelbourneFoodie #AYCEMelbourne
#MelbourneRestaurants #JapaneseMelbourne |
Posting Timeframe
• Stories — to be posted on the day of your visit
• TikTok Reel and Feed Post — within 7 days of your visit
• Instagram Reel and Carousel Post — within 7 days of your visit
We understand life gets busy. If you need a little extra time, just let us know in advance.
WHAT WE DO NOT EXPECT
We want to be upfront about what this partnership is not:
• We do not expect a perfect or polished production — authentic content always performs better
• We do not provide scripts or talking points — your genuine experience and opinion is the point
• We do not expect a positive review — if something wasn’t great, that’s okay. Honest content builds real trust
• We do not own the content you create — it remains yours entirely
• We do not require you to disclose the partnership in any specific wording beyond what your platform’s standard practice requires
Responsible Creative Freedom
While we encourage your authentic voice and creative expression, we ask that all content produced as part of this partnership meets the following standards:
• No profanity or offensive language in any content that references or tags Saikyo
• No content that is defamatory, misleading, or factually inaccurate about Saikyo, its staff, or its food
• No content that includes or encourages illegal behaviour, including dangerous food challenges or anything that could be considered a health or safety risk
• No content that could be considered discriminatory, hateful, or harmful toward any individual or group
• No content that portrays Saikyo in a context that is sexual, violent, politically divisive, or reputationally damaging
We trust your judgment and are not looking to restrict your creativity — we simply ask that content associated with Saikyo reflects a standard you would be proud of and that we can comfortably reshare on our own channels. If you are unsure whether something is appropriate, feel free to check with us before posting.
Disclosure: As a general guide, Australian influencer disclosure standards (ACCC) recommend labelling gifted or sponsored content with terms such as ‘#gifted’, ‘#ad’, or ‘#sponsored’. We leave the exact wording to your discretion in line with your platform’s standard practice.
NEXT STEPS
If this sounds like something you’d like to be part of, here’s how to move forward:
- Fill out the form below to Register Your Interest
- Let us know your preferred location — Craigieburn or Williamstown
- We will confirm a date and time that works for you and your group
- Come in, eat, enjoy — and share your honest experience.
We look forward to hearing from you. Feel free to reach out with any questions.
Warm regards,
The Saikyo Team
This document is intended for the private use of the recipient only and forms the basis of a proposed content partnership with Saikyo Restaurant.